Analyze impressions, clicks and top pages

Campaign reporting measures exposure and engagement

The proactive module summarizes the last thirty days: total and active campaigns, impressions, opens and open rate. The client dashboard complements this with widget clicks and pages generating interactions.

These metrics are not attributed revenue. A coupon campaign should be reconciled with store coupon usage; a booking campaign with provider-confirmed bookings.

Correct analytics question
“Does the campaign drive a useful action among eligible visitors?” rather than “How many sales did Wavize create?” without commerce data.

Interpret the campaign funnel

Each level has a different denominator.

• Eligibility is not display

  A visitor may match URL but leave before delay or scroll, be limited by cooldown, or lose to a higher-priority campaign.

• Impression

  The bubble was shown. An increase may result from broader targeting without better message quality.

• Open or click

  The visitor interacts with campaign or widget. Open rate compares opens with impressions for the period.

Compare without biasing the experience

Change one major element at a time and allow enough volume.

1. Message

   Test a more concrete proposition without simultaneously changing URL, delay and priority. Keep test dates.

2. Targeting

   Low opens on an irrelevant page may be fixed by targeting, not more aggressive copy.

3. Pressure

   A short cooldown increases repeated impressions and may reduce perceived quality. Analyze together with daily cap.

Reconcile with the business source

The system executing the final action remains authoritative.

• Coupon code

  Compare Wavize clicks with store uses, orders and discount amount over matching dates.

• Bookings

  Calendly may confirm an event through its integration. Google and Outlook use manual confirmation in the widget: verify bookings in their calendars.

• Marketing contacts

  Check created profiles and, in double opt-in, actual confirmations in Klaviyo or Mailchimp.

Useful monthly report

Add context to numbers so decisions are repeatable.

• Configuration — Targeting, priority, delay, scroll, cooldown and cap.
• Wavize result — Impressions, opens, rate and top pages.
• Business result — Coupons, bookings or contacts confirmed in the external source.